Economic Issues in 20th century Latin America Essay

Economic Issues in 20th century Latin America - Essay Example The economy of such countries as Chile, Mexico, Argentina and Peru is now much more open than before. Even in Brazil, where the resistance to market reforms continued in the 90 years, government policy as a whole turned in the direction of foreign trade liberalization and privatization. The changes in both spheres – political and economical – were rather difficult for the countries. In contrast to the predictions of many analysts new democratic regimes have proven to be viable even in a severe economic crisis. Ultimately, most of them show the ability to implement difficult but much-needed market reforms. Now the countries of Latin America are facing new, more complex tasks, which differ from the previous problems at least in two important aspects. First of all, conditions of policy have changed. In the past reformers were opposed by supporters of import-replacing model and the dominant role of the state. Before government did not pay so much attention to the problems o f private investment, market competition, and prudent macroeconomic policies. Now the debate is centered on the extent of state support to private sector and focus on the issues like distribution and the actual economic growth. There are the disputes around the economic policy which closely related to the changing nature of policy challenges facing the young democracies of Latin America. The task of overthrowing the military dictatorship and preventing the return to authoritarian rule gave way to the issues of efficiency and accountability of the elected governments. The results of these political challenges impact on the issues of economic growth and property. Economic overview and challenges The neoliberal reforms of 80-90-ies have been repeatedly criticized and continue to cause controversy today. The incentives for economic growth, which are created by market-oriented policies, derive from several sources. In the context of economic globalization, external financing is crucial f or the balance of payments in all countries. In Latin America, as in other developing countries, governments in most cases are aware of the importance of maintaining the confidence of private investors and institutions like the IMF and World Bank. The significance of these goals is well demonstrated by the Mexican peso crisis. In 80-ies a typical reaction to these events was to limit imports and capital movements, in the mid-90'ies answer to the crisis was the deepening of liberal reforms. The past experience has also demonstrated how important it is to maintain continuity of policy. Export-oriented East Asian countries have successfully emerged from the debt crisis, which sharply contrasted with the profound failure of the political experiments in Brazil, Argentina and Peru. The lessons of this experience are still being discussed, but already had a consensus on the need for a cautious approach to macroeconomic policy (Frieden, 2000). Finally, the probability of the direct cancella tion of the results of past reforms is limited by internal factors. In countries such as Chile and Mexico, the political influence of export-oriented business provides a powerful motivation for the continuity of policies. Moreover, the successful stabilization programs have gained wide popularity among lower-income groups, which particularly were affected by high inflation. Thus, although the opposition argue for more vigorous measures to

Is the Onslaught making us Crazy Assignment Example | Topics and Well Written Essays - 500 words

Is the Onslaught making us Crazy - Assignment Example The most important information provided is that the Internet becomes the foundation for a type of mental insanity by building dependencies, stress reactions to virtual stimuli, and can even create obsessive behaviors. The author uses the example of an individual who rose to fame with upload of a popular viral video and subsequently developed a psychotic condition when, previous to this notoriety, was a healthy and well-adjusted individual. This is because being exposed to disparate social criticism, esteem, an overload of information led to obsessive behaviors and even madness. The author’s strength of argument is found when describing how the Internet can become an addictive object. The desire to be part of the information age, such as social media, creates unhealthy attachment and dependency which actually rewires a healthy brain to adopt unhealthy behaviors. The example of an infant child being neglected while its parents nurtured a virtual baby illustrates this lack of mental adjustment and ability to rationalize decision-making as it pertains to the Internet. The weakness is that this phenomenon seems only to be relevant to those under the age of 50, a group that might, perhaps, have less need for digital information and digital socialization. This demographic being less influenced might illustrate that these negative mental behaviors can be controlled with more careful and wise self-insight.

The Marxist critique of capitalism

The Marxist critique of capitalism Marx critique of capitalism has been, and in certain respects, remains important in the development of global economies. Marxs critique of capitalism stems from his view that capitalism is a wonderful innovation, but immorally exploitative. Therefore the Marxist critique of capitalism aims to justify this point and provide an alternate form of economic and political system. Yet does Marx succeed in providing an effective critique of capitalism? Or has the collapse of the Soviet Union and mass global capitalism bring with it the end of official, public discourse about Marxism? Or has the recent financial recession rejuvenated the Marxist critique of capitalism? These questions require answers in order to reach a conclusion on whether the Marxist critique is accurate and still applicable to capitalism. Marx critique of capitalism has not only had an impact on the discipline of philosophy and economics, but also an impact upon the globalised world. Marx was a character influenced by the prominent writers of his time, most notable Fredrich Hegel. Marx began his academic writings with a critique of Hegels theory of the Spirit and continued to criticise Hegels idea that the state is above civil society. In 1884 Marx began to apply his philosophy to the analysis of economic life. Marx wrote in the Paris Manuscripts Religion occurs only in the realm of the consciousness, but economy alienation is that of real life; it transcendences therefore covers both aspects(Hughes 2003 :). Marx was critical of economic doctrines of his day, arguing that they confused a particular historical situation for the natural, universal condition of humanity. Marx argued that political economist theories failed as they assumed the actual fact of capitalist production, rather than seeing it as one particular a nd historically specific form of production (Hughes 2003 :). Marx idea of capitalism is a historically specific mode of production, in which capital is the means of production. For Marx this production cannot be defined by technology, but in the way production is owned or controlled, and by the social relationships between each individual characterised by the process of this production. This suggests that social and historical development can be explained in means of economic and class factors. In the eyes of Marx economic factors are based on the idea of exchange, and that exchange in capitalism takes form in the exchange of property. Private property is an essential feature of capitalism. Marx critiques the capitalist notion that the notion of Private Property is the rational system for Exchange. Marx stresses that private property is only maintained in capitalist societies by an elaborate system of laws supported by the power of the state (Hughes 2003 :). For free market capitalist such as Adam Smith it is the acquisition of private property that motivates people to produce wealth, but this acquisition will bring about the breakdown of genuine social relationships (Hughes 2003 :). Why does Marx believe this? The answer Marx gives is a logical one; ones persons ownership of an object denies its benefits to another creating conflict and producing fierce competition over resources*. Marx explains that in the case when property is actually the product of anothers work, it becomes human alienation. In such a scenario under capitalism, labour is effectively reduced to a mere commodity and work becomes depersonalised*. In this view workers efforts enrich and empower those who oppress them, the capitalist, alienated from their product and processes of their labour and ultimately, from themselves as creative and social beings* (Heywood). Marx believes that humans are unique in that we have the capacity to control the environment and create wealth from it. Examples of humans efforts exemplify this point; humans have built houses instead of sheltering in caves, constructed dams to produce hydro electricity. These are to name a few examples were humans have changed the environment to benefit general welfare. Activity of work has a special significance essential to human beings, yet under the conditions of alienated labour this is denied. The capitalist argument that private property motivates is rendered by Marx as simply a consequence of alienated labour. Alienated Labour is important in understanding Marx critique of capitalism, yet more central to Marx critique of capitalism is class struggle. Marx views the history of all hitherto existing society is the history of class struggles (Marx and Engels 1985:79). In a capitalist society division arises from the existence of private property. There is division between the bourgeoisie, the owners of the means of production, and the proletariat, a class of labourers who live only so long as they find workthese labourers, who must sell themselves piecemeal, are a commodity (Marx and Engels 1985:83). In previous and contemporary societies this division is evident. Institutes such as universities reinforce these divisions, for example Oxbridge caters to those more bourgeoisie and polytechnics cater to those proletariat in society. The bourgeoisie is the ruling class, not only by economic power through the ownership of wealth, but by also wielding political power. The bourgeoisie, since establi shment of modern industry, has established exclusive political sway in form of a modern representative state. The state is a committee for managing the common affairs of the whole bourgeoisie (Marx and Engels 1985:83). For Marx the relationship between the bourgeoisie and the proletariat is one of irreconcilable conflict, in that the proletariat is necessarily and systematically exploited under capitalism*. Marx believed that labour is the only real source of wealth. Capital itself; land factories, ports, railroads, etc.; represents simply stored labour, since it was, at some point, constructed by wage employees (website objectivistcenter.org).Thus in search of profit the capitalist extract this surplus value by paying the workers less than the value of their labour*. As a result unstabliluty defines capitalism, as the proletariat cannot be permanently reconciled to exploitation and oppression (Heywood 2007:56). Marx believed that the oppression inbuilt into capitalism consequently means that it will be its own grave digger. Marx believed that a serious crisis of overproduction will bring forth a proletarian revolution. The revolution against bourgeoisie goes through stages of development. Firstly, class struggle against the Bourgeoisie is not targeted against Bourgeois conditions of product but against the individual who exploits the individual member of the Proletariat; or it may take the form of attack on the means of production, for example smashing machinery**notes. But with the development of industry the proletariat not only increases in number; it becomes concentrated in greater masses, its strength grows, and it feels that strength more (Marx and Engels 1985:89). This allows the proletariat to form a class, an identity, a collective consciousness. The ever-expanding union of workers forms one character and this mobilizes into a national struggle; the proletariat against the bourgeoisie. Marx proclaimed that this proletarian revolution was inevitable, beginning with the seizure of the means of production, the dictatorship of the proletariat in order to contain a counter-revolution and then the eventual peaceful transition to socialism. Marx argued that eventually class antagonism would fade and a fully communist society would come into existence and the proletarian state would wither away. A communist society would eradicate all private property; all property would be owned in common by all. It would be a classless society. Commodity production would be replaced by one of production for use geared to the satisfaction of genuine human needs* heywood. With this Marx argues, The prehistory of man would come to an end, allowing human beings for th e first time to realise their full potential (Heywood 2007:57). Marx writings have developed major ideas which have come to be regarded as the foundations of Marxist thought. Nonetheless Marx political and economic critique on capitalism has come under scrutiny from a variety of academics. A problem with Marx critique is the adoption of the labour theory of value. Marx refusal to accept anything other than the theory that humans are the only source that can add value to raw materials leads to complications. If only humans can add value then what of automated machines that produce value or at the minimum cooperate with humans to create value. If we were not to diverge from Marx argument, it must be concluded that no value is added by such machines. Therefore machines that produce uranium enriched nuclear power providing electricity for millions would have added no value. To conclude this would be illogical as such machines do add value, as they benefit human wellbeing. Further, sheer physical force and labour are of no use if not directed. Amanda Bissell argues that though it is true that labor is needed to construct factories, but throwing a 100 directionless men into a lot with some steel girders, tools and their muscle and with no plan, no blueprint, or leadership will not yield anything that contributes meaningful to production (website as of before). Capitalist provides such direction. Marx inability to understand private property as indispensible to human freedom further weakens his critique of capitalism. Marx critique of capitalism would place the ownership or the control of capital in the hands of those whom hold political power*. Marx solution to capitalism would thus combine economic and political power, the two major sources of power. Louis Kelsos in his Critique of Karl MarxsDas Kapital highlights that If the factory owners of the nineteenth century, having political influence but not unlimited political power, were in a position to exploit the workers, the bureaucrats of the twentieth century in a socialised state, possessing both unlimited economic and political through ownership of the instruments of production, are infinitely better equipped to exploit workers and other non-bureaucrats (Website one with three critiques). The exploitation of a socialised state is illustrated by the Soviet Union. The crumbling of the Berlin Wall in 1989 and the swift collapse of the Soviet Union that followed was viewed as a global triumph for free market capitalism. The rise of Neo-liberal economic policies in the 1970s changed the international economic, social and political landscapes. Neo-liberal economic policies have earmarked the monetary union in Europe and the continued growth of Japan and the emergence of South Korea and Singapore as economic forces. Both these factors lead academics to cite that Marxism is dead, that Marxism is no longer a viable theory, or politics for the present age (whither Marxism). Francis Fukuyama in his acclaimed End of History argued that Marxism failed in that it sought to promote in extreme form of social equality at the expense of liberty, by eliminating natural inequalities through the reward not of talent but of need, and through the attempt to abolish division of labor (Fukuyam 1992:273). For Fukuyama free market capitalism provides the perfect trade -off point between liberty and equality. Fukuyama argument is a compelling argument. Over the latter half of the twentieth century capitalism has changed significantly from the capitalism that Marx critiqued in the ninetieth century. Marx in his critique of capitalism makes no reference to the States economic, or its social and political role. Trade unions emerged in the twentieth century as an important and recognised party in the wage bargain. In the ninetieth century trade unions did have not have such an importance on the political and economic factors in the capitalist society. Similarly under capitalist systems universal suffrage has been achieved, allowing all influence on matters of the economy, even at some small level. Universal suffrage has allowed for the rise of social democratic parties across Europe, whose policies have sought to address the redistributive inequalities experienced in capitalism. Welfare systems, social housing and social unemployment relief are to mention a few of the redistributive measures taken by socialist democratic parties. Neo-Marxists express an alternative argument regarding the collapse of Soviet Union and its effects on Marxism. The conditions for the proletarian revolution to occur and for communism to be established, were different from those economic and social conditions of early twentieth century Russia. Marx believed that the revolution would occur in an industrial nation like Britain, a nation with both national and global industry. Russia was not an industrialised nation to this extent in the early twentieth century, and therefore a Marxian communist society was never established under the Soviet Union. Kellner points out, Marxism has been traditionally a theory of class, one which defines the concept of class based on different power groupings. The fact that the Soviet Union collapsed can ultimately be traced to the corruption and bureaucratisation of it ruling class. It never overcame the problem of alienated labour (Magnus and Cullenberg 1995:4). Zhang Longxi in a similar vein views comm unism under the Soviet Union as dead, but Marxism as a theory is very much alive (Magnus and Cullenberg 1995:5). After examining the Marxist critique of capitalism it can be concluded that the critique of capitalism was a critique of ninetieth century capitalism, which can no longer apply to contemporary capitalism. Capitalism for the most part of the twentieth century has evolved to meet the needs of popular demand. Class antagonism is not the same as Marx described, there is no longer a fierce class struggle between the bourgeoisie and the proletariat, class de-alignment has taken hold of Western capitalist societies. Neo liberalism has become dominant throughout the globe. It is no longer just Western Capitalist societies that have adapted the neo-liberal free market approach to economics but also developing countries. Despite inequality still arising within free market capitalism, opportunity is also created. Free trade allows for growth and increases a nations prosperity. The recent global financial crash has propelled Marxs critique back to the forefront of political debate. Yet capitalis m still prevails, but what occur from its failings are new developments to these failings created by capitalism. Obama healthcare package in the United States, a traditional strict free market capitalist society, is evident to this fact. Marx critique of capitalism thus underestimated the ability for capitalism to restructure itself. Bibliography Ryner, J. (2000) Capitalist Restructuring, Globalisation and the Third Way: Lessons from the Sweedish model, London; Routledge Magun, B, Cullenberg, S. (1995) Whither Marxism? Global Crises in International Perspective, London; Routledge Heywood, A. (2007) Foundations in Politics, Basingstoke; Palgrave Macmillan Marx, K, Engels, F. (1985) The Communist Manifesto; with an Introduction by A.J.P Taylor, London; Penguin Fukuyama, F (1992) The End of History and The Last Man, Harmondsworth; Penguin Hughes, J. (2003) Understanding Classical Sociology, London; Sage Publications Websites http://www.cesj.org/thirdway/almostcapitalist.htm http://objectivistcenter.org/cth1298-Marxs_Surplus_Value_Theory.aspx The Marxist Critique Of Capitalism The Marxist Critique Of Capitalism Marx critique of capitalism has been, and in certain respects, remains important in the development of global economies. Marxs theory stems from his view that capitalism is a wonderful innovation, but immorally exploitative. Therefore the Marxist critique of capitalism aims to justify this point and provide an alternate form of economic and political system. Yet does Marx succeed in providing an effective critique of capitalism? Or has the collapse of the Soviet Union and mass global capitalism bring with it the end of official, public discourse about Marxism? Or has the recent financial recession rejuvenated the Marxist critique of capitalism? These questions require answers in order to reach a conclusion on whether the Marxist critique is accurate and still applicable to capitalism. Marx critique of capitalism has not only had an impact on the discipline of philosophy and economics, but also an impact upon the globalised world. Marx was a character influenced by the prominent writers of his time, most notable Fredrich Hegel. Marx began his academic writings with a critique of Hegels theory of the Spirit and continued to criticise Hegels idea that the state is above civil society. In 1884 Marx began to apply his philosophy to the analysis of economic life. Marx wrote in the Paris Manuscripts â€Å"Religion occurs only in the realm of the consciousness, but economy alienation is that of real life; it transcendences therefore covers both aspects† (Hughes 2003 :). Marx was critical of economic doctrines of his day, arguing that they confused a particular historical situation for the natural, universal condition of humanity. Marx argued that political economist theories failed as they â€Å"assumed the actual fact of capitalist production, rather than seeing it as one particular and historically specific form of production† (Hughes 2003 :). Marx idea of capitalism is a historically specific mode of production, in which capital is the means of production. For Marx this production cannot be defined by technology, but in the way production is owned or controlled, and by the social relationships between each individual characterised by the process of this production. This suggests that social and historical development can be explained in means of economic and class factors. In the eyes of Marx economic factors are based on the idea of exchange, and that exchange in capitalism takes form in the exchange of property. Private property is an essential feature of capitalism. Marx critiques the capitalist notion that the notion of ‘Private Property is the rational system for Exchange. Marx stresses that â€Å"private property is only maintained in capitalist societies by an elaborate system of laws supported by the power of the state† (Hughes 2003 :). For free market capitalist such as Adam Smith it is the acquisition of private property that motivates people to produce wealth, but this acquisition will bring about the â€Å"breakdown of genuine social relationships† (Hughes 2003 :). Why does Marx believe this? The answer Marx gives is a logical one; ones persons ownership of an object denies its benefits to another creating conflict and producing fierce competition over resources. Marx explains that in the case when property is actually the product of anothers work, it becomes human alienation. In such a scenario under capitalism, labour is effectively reduced to a mere commodity and work becomes depersonalised. In this view workers efforts enrich and empower those who oppress them, the capitalist, alienated from their product and processes of their labour and ultimately, from themselves as â€Å"creative and social beings† (Heywood 2007:56). Marx believes that humans are unique in that we have the capacity to control the environment and create wealth from it. Examples of humans efforts exemplify this point; humans have built houses instead of sheltering in caves, constructed dams to produce hydro electricity. These are to name a few examples were humans have changed the environment to benefit general welfare. Activity of work has a special significance essential to human beings, yet under the conditions of alienated labour this is denied. The capitalist argument that private property motivates is rendered by Marx as simply a consequence of alienated labour. Alienated Labour is important in understanding Marx critique of capitalism, yet more central to Marx critique of capitalism is class struggle. Marx views â€Å"the history of all hitherto existing society is the history of class struggles† (Marx and Engels 1985:79). In a capitalist society division arises from the existence of private property. There is division between the bourgeoisie, the owners of the means of production, and the proletariat, â€Å"a class of labourers who live only so long as they find workthese labourers, who must sell themselves piecemeal, are a commodity† (Marx and Engels 1985:83). In previous and contemporary societies this division is evident. Institutes such as universities reinforce these divisions, for example Oxbridge caters to those more ‘bourgeoisie and polytechnics cater to those ‘proletariat in society. The bourgeoisie is the ruling class, not only by economic power through the ownership of wealth, but by also wielding polit ical power. The bourgeoisie, since establishment of modern industry, has established exclusive political sway in form of a modern representative state. The state is â€Å"a committee for managing the common affairs of the whole bourgeoisie† (Marx and Engels 1985:83). For Marx the relationship between the bourgeoisie and the proletariat is one of irreconcilable conflict, in that the proletariat is necessarily and systematically exploited under capitalism. Marx believed that labour is the only real source of wealth. Capital itself; â€Å"land factories, ports, railroads, etc.; represents simply stored labour, since it was, at some point, constructed by wage employees† (http://objectivistcenter.org/cth1298-Marxs_Surplus_Value_Theory.aspx 24/03/2010).Thus in search of profit the capitalist extract this surplus value by paying the workers less than the value of their labour. As a result instability defines capitalism, as the â€Å"proletariat cannot be permanently reconciled to exploitation and oppression† (Heywood 2007:56). Marx believed that the oppression inbuilt into capitalism consequently means that it will be its own grave digger. Marx believed that a serious crisis of overproduction will bring forth a proletarian revolution. The revolution against bourgeoisie goes through stages of development. Firstly, class struggle against the Bourgeoisie is not targeted against Bourgeois conditions of product but against the individual who exploits the individual member of the Proletariat; or it may take the form of attack on the means of production, for example smashing machinery. But with the development of industry the â€Å"proletariat not only increases in number; it becomes concentrated in greater masses, its strength grows, and it feels that strength more† (Marx and Engels 1985:89). This allows the proletariat to form a class, an identity, a collective consciousness. The ever-expanding union of workers forms one character and this mobilizes into a national struggle; the proletariat against the bourgeoisie. Marx proclaimed that this proletarian revolution was inevitable, beginning with the seizure of the means of production, the dictatorship of the proletariat in order to contain a counter-revolution and then the eventual peaceful transition to socialism. Marx argued that eventually class antagonism would fade and a fully communist society would come into existence and the proletarian state would wither away. A communist society would eradicate all private property; all property would be owned in common by all. It would be a classless society. Commodity production would be replaced by one of production for use geared to the satisfaction of genuine human needs. With this Marx argues, â€Å"The prehistory of man would come to an end, allowing human beings for the first time to realise their full potential† (Heywood 2007:57). Marx writings have developed major ideas which have come to be regarded as the foundations of Marxist thought. Nonetheless Marx political and economic critique on capitalism has come under scrutiny from a variety of academics. A problem with Marx critique is the adoption of the labour theory of value. Marx refusal to accept anything other than the theory that humans are the only source that can add value to raw materials leads to complications. If only humans can add value then what of automated machines that produce value or at the minimum cooperate with humans to create value. If we were not to diverge from Marx argument, it must be concluded that no value is added by such machines. Therefore machines that produce uranium enriched nuclear power providing electricity for millions would have added no value. To conclude this would be illogical as such machines do add value, as they benefit human wellbeing. Further, sheer physical force and labour are of no use if not directed. Amanda Bissell argues that â€Å"though it is true that labor is needed to construct factories, but throwing a 100 directionless men into a lot with some steel girders, tools and their muscle and with no plan, no blueprint, or leadership will not yield anything that contributes meaningful to production† (http://objectivistcenter.org/cth1298-Marxs_Surplus_Value_Theory.aspx 24/03/2010). Capitalist provides such direction. Marx inability to understand private property as indispensible to human freedom further weakens his critique of capitalism. Marx critique of capitalism would place the ownership or the control of capital in the hands of those whom hold political power. Marx solution to capitalism would thus combine economic and political power, the two major sources of power. Louis Kelsos in his Critique of Karl MarxsDas Kapital highlights that â€Å"If the factory owners of the nineteenth century, having political influence but not unlimited political power, were in a position to exploit the workers, the bureaucrats of the twentieth century in a socialised state, possessing both unlimited economic and political through ownership of the instruments of production, are infinitely better equipped to exploit workers and other non-bureaucrats† (http://www.cesj.org/thirdway/almostcapitalist.htm 24/03/2010). The exploitation of a socialised state is illustrated by the Soviet Union. The crumbling of the Berlin Wall in 1989 and the swift collapse of the Soviet Union that followed was viewed as a global triumph for free market capitalism. The rise of Neo-liberal economic policies in the 1970s changed the international economic, social and political landscapes. Neo-liberal economic policies have earmarked the monetary union in Europe and the continued growth of Japan and the emergence of South Korea and Singapore as economic forces. Both these factors lead academics to cite that â€Å"Marxism is dead, that Marxism is no longer a viable theory, or politics for the present age† (whither Marxism). Francis Fukuyama in his acclaimed ‘End of History argued that â€Å"Marxism failed in that it sought to promote in extreme form of social equality at the expense of liberty, by eliminating natural inequalities through the reward not of talent but of need, and through the attempt to abolish division of labor† (Fukuyam 1992:273). For Fukuyama free market ca pitalism provides the perfect trade-off point between liberty and equality. Fukuyama argument is a compelling argument. Over the latter half of the twentieth century capitalism has changed significantly from the capitalism that Marx critiqued in the ninetieth century. Marx in his critique of capitalism makes no reference to the States economic, or its social and political role. Trade unions emerged in the twentieth century as an important and recognised party in the wage bargain. In the ninetieth century trade unions did have not have such an importance on the political and economic factors in the capitalist society. Similarly under capitalist systems universal suffrage has been achieved, allowing all influence on matters of the economy, even at some small level. Universal suffrage has allowed for the rise of social democratic parties across Europe, whose policies have sought to address the redistributive inequalities experienced in capitalism. Welfare systems, social housing and social unemployment relief are to mention a few of the redistributive measures taken by socialist democratic parties. Neo-Marxists express an alternative argument regarding the collapse of Soviet Union and its effects on Marxism. The conditions for the proletarian revolution to occur and for communism to be established, were different from those economic and social conditions of early twentieth century Russia. Marx believed that the revolution would occur in an industrial nation like Britain, a nation with both national and global industry. Russia was not an industrialised nation to this extent in the early twentieth century, and therefore a Marxian communist society was never established under the Soviet Union. Kellner points out, â€Å"Marxism has been traditionally a theory of class, one which defines the concept of class based on different power groupings. The fact that the Soviet Union collapsed can ultimately be traced to the corruption and bureaucratisation of it ruling class. It never overcame the problem of alienated labour† (Magnus and Cullenberg 1995:4). Zhang Longxi in a similar v ein views communism under the Soviet Union as dead, but Marxism as a theory is â€Å"very much alive† (Magnus and Cullenberg 1995:5). After examining the Marxist critique of capitalism it can be concluded that the critique of capitalism was a critique of ninetieth century capitalism, which can no longer apply to contemporary capitalism. Capitalism for the most part of the twentieth century has evolved to meet the needs of popular demand. Class antagonism is not the same as Marx described, there is no longer a fierce class struggle between the bourgeoisie and the proletariat, class de-alignment has taken hold of Western capitalist societies. Neo liberalism has become dominant throughout the globe. It is no longer just Western Capitalist societies that have adapted the neo-liberal free market approach to economics but also developing countries. Despite inequality still arising within free market capitalism, opportunity is also created. Free trade allows for growth and increases a nations prosperity. The recent global financial crash has propelled Marxs critique back to the forefront of political debate. Yet capitalis m still prevails, but what occur from its failings are new developments to remedy the failings created by capitalism. Obama healthcare package in the United States, a traditional strict free market capitalist society, is evident to this fact. Marx critique of capitalism thus underestimated the ability for capitalism to restructure itself. Bibliography Desai, M ‘Marxs Political Economy, in T.Bottomore (eds) (1981) Modern Interpretations of Marx,Oxford; Basil Blackwell Fukuyama, F (1992) The End of History and The Last Man,Harmondsworth; Penguin Heywood, A. (2007) Foundations in Politics,Basingstoke; Palgrave Macmillan Hughes, J. (2003) Understanding Classical Sociology,London; Sage Publications Maun, B, Cullenberg, S. (1995) Whither Marxism? Global Crises in International Perspective,London; Routledge Marx, K, Engels, F. (1985) The Communist Manifesto; with an Introduction by A.J.P Taylor,London; Penguin Ryner, J. (2000) Capitalist Restructuring, Globalisation and the Third Way: Lessons from the Sweedish model,London; Routledge Websites Centre for Economic and Social Justice (2010) ‘Louis Kelsos Critique of Karl MarxsDas Kapital http://www.cesj.org/thirdway/almostcapitalist.htm Objectivist Centre (2010) ‘Marx Surplus Theory of Value http://objectivistcenter.org/cth1298-Marxs_Surplus_Value_Theory.aspx

AIDS: The Search for a Cure :: Free AIDS Essays

AIDS: The Search for a Cure 788,400 minutes In 1999 the New York health department released figures indicating that after diagnosis of full blown AIDS, patients had an average of 19 months left to live: 788,400 minutes. These figures with only about 20 years of knowledge to work with: the AIDS virus didn’t start appearing in the United States until the late seventies, and was unacknowledged until the 80’s, making AIDS research a relatively new field. First stigmatized and associated with unsafe homosexual sex and then mainstreamed when professional basketball player Magic Johnson announced he was infected, AIDS awareness has come a long way. AIDS education through schools, public service announcements, and government organizations has informed the populace of the various ways the disease is spread. Media attention in the mid-90s promoted research and drug development for HIV and AIDS, but in more recent years it seems to have been dropped from public consciousness. With over 800,000 people living with AID S in the United States today it is our public amenability to provide adequate care for patients and to study the virus, that we might work towards education and a cure. The Facts Although there may never be a definitive cure for AIDS, the chances are very good that a vaccine will be developed for HIV, saving the lives of millions and eventually also saving our citizens billions and billions of dollars in health care. However, it takes a long time for drugs to be researched and made available on the market. Teams of highly trained and educated scientists spend many hours in the laboratory to develop medicine capable of combating the AIDS virus. All of this requires money. Experienced scientists must be paid accordingly, and it can take 20 years of research to test one drug. This time is precious to those suffering from disease and patients sometimes take dangerous risks, buying drugs from other countries before they have been approved in the U.S. or taking completely untested drugs. Plus, even when millions are already spent, if the product is ineffective or has counterproductive side effects the work is started all over again. In the private sector, the money for drug research comes from investors who hope to make a profit once the medication is on the market. Drug companies have to make enough money to cover the costs of production and their investors, this is one reason prescription drugs are so expensive for consumers.

Final Exam Review Notes Essay

1: Strategic Management: set of managerial decisions and actions that determines the long-run performance of a corporation. It includes environmental scanning (both external and internal), strategy formulation (strategic or long-range planning), strategy implementation and evaluation and control. Emphasize the monitoring and evaluating of external opportunities and threats in light of a corporations strengths and weaknesses. 2: 4 phases of strategic management: Phase 1- basic financial management- managers initiate serious planning when they are requested to propose the following years budget. Projects are proposed on the basis of very little analysis, with most information coming from within the firm. The sales force usually provides the small amount of environmental information. Phase 2: forecast- based planning- as annual budgets become less useful at stimulating long-term planning, managers attempt to propose five-year plans. At this point they consider projects that they may take more than one year. In addition to internal information managers gather any available environmental data- usually on an ad hoc basis and extrapolate current trends five years into the future. This phase is also time consuming, often involving a full month of managerial activity to make sure all the proposed budgets fit together. Phase 3: externally oriented planning- frustrated with highly political yet ineffectual five-year plans, top management takes contr9ol of the planning process by initiating strategic planning. The company seeks to increase its responsiveness to changing markets and competition by thinking strategically. Planning is taken out of the hands of lower-level managers and concentrated in a planning staff whose task is to develop strategic plans for the corporation. Phase 4: strategic management- realizing that even the best plans are worthless without input and commitment of lower-level managers, top management forms planning groups of managers and key employees at many levels, from various departments and work groups. They develop and integrate a series of strategic plans aimed at achieving the company’s primary objectives. 3: 4 basic elements of strategic management- 1: environmental scanning: the monitoring, evaluating and disseminating of information from the external and internal environments to key people within the corporation. Its purpose is to identify strategic factors- those external and internal elements that will determine the future of the corporation. 2: strategy formulation- is the development of long-range plans for the effective management of th4e environment opportunities and threats in light of corporate strengths and weaknesses (SWOT). It includes defining the corporate mission, specifying achievable objectives, developing strategies and setting policy guidelines. 3: strategy implementation- is a process by which strategies and policies are put into action through the development of programs, budgets and procedures. This process might involve changes within the overall culture, structure and/or the entire organization. 4: evaluation and control- is a process in which corporate activities and performance results are monitored so that actual performance can be compared with desired performance managers at all levels use the resulting information to take corrective action and resolve problems. 4: Define strategy: a corporation forms a comprehensive master plan that states how the corporation will achieve its mission and objectives. 5: 5 forces that shape competitions as described by Porter- Threat of new entrants: industry typically bring to it new capacity a desire to gain market share, and substantial resources. Rivalry among existing firms – corporations are mutually dependent. A competitive move by one firm can be expected to have a noticeable effect on on it competitors and thus may cause retaliation. Threat of substitution products or service- a product that appears to be different but can satisfy the same need as another product Bargaining power of buyers – affect an industry through their ability to force down prices, bargain for higher quality or more services and play competitors against each other Bargaining power of suppliers- can affect an industry through their ability to raise prices or reduce the quality of purchased good and services. 6: competitive advantage- a firm uses it resources, capabilities and competencies to develop a competitive advantage 7: 3 directional strategies- Growth strategies- designed to achieve growth in sales, assets, profits ot some combination. Most widely pursued. Continuing growth means increasing sales and a chance to take advantage of the experience curve to reduce the per-unit cost of products sold, thereby increasing profits. Stability strategies- corporation may choose stability over growth by continuing its current activities without any significant change in direction Retrenchment strategies – a company may pursue retrenchment strategies when it a weal competitive position in some or all its product lines resulting in poor performance- sales are down and profits are becoming losses. 8: 5 stages of international development: Stage 1: (domestic company) the primary domestic company exports some of its products through local dealers and distributors in the foreign countries. The impact on the organization’s structure is minimal because an export department at corporate headquarters handles everything Stage 2: (domestic company with export division) success in stage 1 leads the company to establish it’s own sales company with offices in other countries to eliminate the middle man and to better control marketing. Because exports have now become more important the company establishes an export division to oversee foreign sales office. Stage 3-(Primarily domestic company with international division) success in earlier stages its own sales company to establish manufacturing facilities in addition to sales and service offices in key countries. The company now adds an international division with responsibilities for most of the business functions conducted in other countries Stage 4: (multinational corporation with multidomestic emphasis)- now a full-fledged MNC, the company increases its investment in other countries. The company establishes a local operating division or company in the host country such as Ford of Britain, to better serve the market. The product line is expanded and local manufacturing capacity is established. Managerial functions (product development, finance, marketing and so on) are organizes locally. Stage 5: (MNC with global emphasis) – the most successful MNC move into a fifth stage in which they have worldwide human resources, R&D and financing strategies. Typically operating in a global industry, the MNC denationalizes its operations and plans product design, manufacturing and marketing around worldwide consideration.

Media sends unhealthy signals to young women

Media sends unhealthy signals to young women Every girl has seen a woman in the media stick thin, sun kissed, envy of the way she looks â€Å"perfect†. Women that are put on television, a magazine or advertisements is ultimately fake with Photos, makeup and plastic surgery. This is a dangerous perception of beauty which has resulted in a decline in self-acceptance. Many girls any age struggle with their image believing that they are not thin enough, their hair is not long enough, or even they believe that they are ugly. I believe that the social stereotype of beauty should go back to the ass's.Self-acceptance and self-esteem is one of the biggest issues for young women who believe that they are not beautiful. A high percentage Of girls who do not think they are thin enough go to the extreme of anorexia, bulimia or even diet pills at a young age. A mental condition that they will live with for the rest of their lives, the life expectancy for those with this mental illness is ve ry short because of the lack of nutrients. Women that are models will even reluctantly eat, a model at size 4, is considered fat while the average of America is size 14, in the ass's the average size was 1 1.Many young woman will even change their appearance to â€Å"mold† their self to be perfect. Most popular at the moment is the ideal for long hair so girls will buy hair extensions that could cost up to $300. Some girls will buy colored contacts for the desired blue eyes. Almost every young woman who desperately wants to be perfect will spend hours upon hours on their makeup, sadly I am guilty of this before school I will wake up two and a half hours ahead of time to get ready. Others will get fake nails, fake eyelashes, and self-tanners.A girl could completely change the way that they kook and still not be happy with their appearance. In the ass's skinny was not beautiful, a lot of makeup was not beautiful, but what is beautiful? Confidence? Confidence is something I beli eve that every young woman should have it is a very important thing that helps with growing up in to a woman. Models are a very small majority of America that is mass produced in the media of what young woman believe to be what they should look like. Media had had a very large degrading impact on young woman everywhere.

buy custom Cyber Bullying essay

buy custom Cyber Bullying essay Crisis intervention refers to emergency psychological attention aimed at assisting individuals in a crisis condition to reinstate balance to their bio-psychosocial operation and reduce chances of psychological trauma (James Gilliland, 2001). Crisis can be defined as an individual's perception of an incident or circumstance(s) as unendurable to the extent of surpassing the individuals current ability and coping mechanisms. The most important reason for crisis intervention is to increase an individuals stability. Crisis intervention arises spontaneously and in diverse settings (Jace, 2011). Communal or general trauma can happen in various settings and usually affects a big group or community. The prime concern of the counselor in these types of crises is to gauge peoples consciousness of resources, such as places where their basic needs for survival can be met (Myers, McCaw Hemphill, 2011). Ways in which people respond to trauma, include physical, emotional, and behavioral. Physical responses include fainting, sweating, increased heartbeat, shock, fatigue, tremors, headache, weakness, and dizziness. Emotional responses comprise depression, panic, anxiety, helplessness, irritability, anger, fear, hopelessness, guilt, and denial (Hunter, 2012). When evaluating behavior, some basic responses to crisis include eating and eating difficulties, conflicts with others, sleeplessness, pulling out from social sites, and lack of interest in social activities. Online bullying, also referred to as cyber bullying, has been on the rise all over the world due to advances in technology and increased Internet accessibility. Cyber bullying presently poses grave danger to an increasingly large percentage of people. Cybercrime and cyber bullying have reached crisis proportions, and therefore there is a need for immediate intervention (Jace, 2011). Crisis Intervention for Cyber-Bullying Literature Review Cyber bullying occurs when people use cellular phones, the Internet, and/or other devices to post or send images and/or texts messages with the intention of embarrassing or hurting others (Hunter, 2012: Kowalski, Limber Agatston, 2008). There are several ways of countering cyber bullying and being cyber-safe. This vice afflicts different age groups, but is more rampant among teenagers and working class individuals. Teenagers practicing cyber bullying impersonate others to trick their peers into revealing their private information. Other cyber bullies post pictures without their victims' consent (Kowalski, Limber Agatston, 2008). Cyber bullying can basically refer to sending e-mails to someone who has rejected contacts with the sender, which may also include hate speech, sexual remarks, threats and posting false information, such as facts intended to humiliate the victim (Hunter, 2012). Cyber bullies can sometimes reveal victims' personal information, which may include real name, school, workplace, and contacts at forums or website, or assuming the victims identity in order to publish insulting or ridiculing materials. Some cyber bullies may send bullying and threatening emails to their victims, while others may publish gossip or rumors and mobilize others bullies to team up on the target (Kowalski, Limber Agatston, 2008). In addition, boys tend to engage in malicious online activities much earlier than girls of the same age. However, as they grow up, girls are more likely to engage in cyber-bullying than boys of their age. Regardless of the sex, the bullys purpose is to deliberately intimidate humiliate, an noy, or threaten individuals online. This kind of bullying transpires through websites, text messaging, and posts to blogs. Cyber Bullying Types Flaming is fighting online via electronic messages by using obscene and vulgar language. Mostly, this happens when teenagers want to tease one another either after having a disagreement or just out of malice. Harassment involves continuously sending rude, abusive, and offensive messages intended to irritate the victim of cyber-bullying (Kowalski, Limber Agatston, 2008). Cyber stalking entails threatening another person and intimidating them through sending messages repeatedly. This scares the victim of a cyber bully, as the threats make him/her fear for his life. Denigration involves circulating cruel and unpleasant gossip and/or rumors concerning a person with an intention to destroy his/her reputation and damage his/her friendship with other people, as they may perceive him to be the bad person. Impersonation involves a cyber bully posing as another person and using that persons identity to send or post unscrupulous materials and messages online. These are intended to make the person appear bad, get the person in trouble or damage the person's reputation (Hunter, 2012). Outing and trickery entails tricking a person into revealing his/her unpleasant secrets or embarrassing experiences. Then a cyber-bully shares the secrets and humiliating information online to demean a person's reputation. Exclusion involves intentional oppression of someone through exclusion from very important online group lists. This leads to lack of vital information, such as work-related or requiring immediate action, that the person needed to receive. Current Cyber Bullying Programs and Responses Education of Children One major intervention technique is to let everyone know what cyber bullying means. This means that all members of the society starting from the children to the adults need to be educated about cyber bullying and informed that all actions irrespective of where and how it perpetuated have consequences (McQuade, Colt Meyer, 2009). They should also be made to understand that cyber bullying is wrong and hurts the victims. And if they have the misfortune of becoming victims, they need to understand that they are being manipulated by bullies. It is equally important to note that cyber bullies often become victims of cyber bullying, hence they should care about others and defend what is right. Schools Educators can appeal to teenagers and youths to enter into an internet safety greement, whereby they pledge they will not cyber-bully or give their personal details even to their friends, willingly or even under duress. This can ensure that cyber-bullying is minimized, since those involved in it may fear the consequences of the act, while those who do not fear may not get personal detail of those they want to victimize. Educators can also institute acceptable Internet use and anti-cyber bullying policies in school (Shariff, 2008). These policies will assist in guarding against misuse of technology and help to effectively and efficiently monitor the Internet. Schools should emphasize the value of kindness and responsiveness, as well as being respectful so that the students can understand that other people need to be treated with respect and do not deserve to be cyber-bullied (Shariff, 2008). Enhancing empathetic awareness will make young people be always mindful of the other person, and put themselves in other person's place in case he/she becomes the victim of cyber bullying. This way the person may see the need to do the same to another person, as he already knows what it is like to be a victim (Myers, McCaw Hemphill, 2011). Developing effective and efficient problem-solving skills among young people of the same age who initiate cyber bullying and those who do it for the sake of revenge will help solve their differences effectively before they get out of hand (Shariff, 2008). Empowerment of onlookers is another strategy whereby bystanders are empowered with preventive measures to be able to respond to cyber-bullying. They are also empowered with effective counter-measures to prevent it. Parents This is another intervention that involves parents discussing the cyber bullying menace with their children.(McQuade, Colt Meyer, 2009). This can be done by supervising and increasing effective monitoring of Internet use by the children. Parents need to know that since more adults supervise teenagers' activities, more children hide their use of the Internet. This means that the monitoring strategies need to be made into social norms, as far as teenagers' online activities are concerned. The social norms will install the values and standards of operation expected of every child and community member (McQuade, Colt Meyer, 2009). The parents also need to empower the cyber bully victim with relevant knowledge on how to prevent, respond, and discourage bullying activities among teenagers. Methods that may be employed to prevent bullying include non-disclosure of personal information, staying offline for those who are already victims, blocking communication with the bully by showing victi ms how to bar the bullys messages, deleting messages before reading them (Carpenter Ferguson, 2009). Parents should establish rules governing the use of the Internet by their children, as well as clearly stipulate consequences in case of non-compliance (McQuade, Colt Meyer, 2009). This will discourage the use of the Internet for perpetuating the vice. Parents should also instruct teenagers not to seek revenge on a cyber-bully, since revenge worsens the situation and perpetuates the crisis. Equally, teenagers need to know that there is no difference between them and cyber bullies, in case they resort to revenge. Instead of revenge, teenagers need to be advised to report the bullying cases to Internet service providers (ISPs) and website administrators. These groups are better placed to regulate some of the bullys Internet abilities (Carpenter Ferguson, 2009). Another intervention strategy to curb cyber bullying is to keep passwords secret from everyone. If carelessly handled, passwords help bullies gain entry into personal accounts, thus making the owners vulnerable to cybercrime and bullying (Jace, 2011). To avoid depression, teenagers need to be encouraged to report becoming victims of cyber bullying to be advised on how to respond. This intervention is meant to give assistance before it is too late. It has also been realized that most teenagers fear reporting the incidences of cyber bullying for fear of their Internet access being restricted by their parents (Jace, 2011). It is also important to assist victims of cyber bullying in maintaining records of bullying incidents. This is absolutely essential when the situation requires intervention of law enforcement agencies, such as the police, especially when it entails, harassment or recurrent cyber-attacks (Netce.com, 2011). This is necessary to safeguard victims of cyber bullying because some incidents may end violently. Community leaders may also organize cyber safety forums for community members, including students, educators, parents, local technology companies, local law enforcement agencies, and school officials. Such forums will teach the safe use of the Internet, give information to parents, law enforcement officers and educators on how teenagers use the Internet, as well as websites teenagers visit regularly, provide information on procedures of contacting site administrators and ISPs in case cyber bullying takes place, and circumstances under which to contact law enforcement agencies regarding a cyber bullying situation (Netce.com, 2011). Community leaders also need to work with institutions' technology departments to ensure that teenagers are cyber-safe. This is because cyber bullying has become a crisis that needs serious intervention (James Gilliland, 2001). Intervention after the Bullying Victims of cyber bullying need to provide evidence that can be used for prosecution. Threat assessment also needs to be done if cyber bullying causes substantial damage, spawns violent behavior or elicits suicide concerns from the victim. The assessment will help determine the best response options, such as involving law enforcement officers, school disciplinary action or psychological counseling to reduce the impacts among victims and perpetrators (Jace, 2011). The intervention also involves identification of the perpetrators through assessment of the validity of a persons identity, offering support to the victim, counseling mediation and providing guidance on how to respond to the impact. Crisis Intervention for Cyber Bullying Intervention in the cyber bullying crisis can be made through community action that involves all members of the society (James Gilliland, 2001). Cyber safety should be a priority for everybody with Internet access, because it has become a major source of information and networking platform. However, this is a difficult subject to address, since people have the right to privacy and freedom of speech. Nevertheless, community members, including educators, community leaders, and law enforcement agencies, can help prevent cyber bullying and promote safe and accountable use of the Internet through implementing the following strategies (Carpenter Ferguson, 2009). Disciplinary Intervention Disciplinary intervention involves intervening in the cyber-bullying crisis by using detention, suspension, and expulsion. As part of disciplinary intervention strategy, detention is mostly enforced by the police when bullying threatens the life of the victim (Jace, 2011: Ncpc.org). The perpetrator in this case is detained by the police to reduce the risk as investigation is carried out. Suspension and expulsion mostly affect teenagers in school settings, but can also impact working class individuals. These disciplinary measures are taken after a proof of bullying has been obtained. The proof is to be based on the enforceable anti-cyber bullying policy stipulated by the school to protect the victim and improve safety (Myers, McCaw Hemphill, 2011). It also involves the use of law enforcement agencies if bullying entails harassing and threatening the lives of victims. To ensure best intervention results law enforcers and school administrators must be fully informed on the current cybe r safety issues and legislations, including learning about the technology and platforms teenagers use to perpetrate bullying, as well as the social networking sites frequented (Netce.com, 2011). To fully discipline perpetrators, enforcers also need to determine the best protocol to follow in order to contact social networking site administrators to remove or block the profiles of cyber bullying individuals. Therapeutic Intervention This involves outside counseling of both victims and perpetrators of cyber bullying on how to respond and prevent involvement in the vice. Therapeutic intervention is implemented through the PEAS Program that involves psychological, educational, and social responses. 1. P-Psychological This intervention program involves referral of the bullying victims to the professional psychologists for outside counseling to equip the victims with skills necessary to counter bullying practices. This also helps safeguard cyber bullying victims against psychosocial problems, such as withdrawal and depression among others. Such counseling is also offered through family support centers and school counseling programs to help teenagers avoid getting engaged in cyber bullying (Ncpc.org). There are also anger management groups that help cyber bullying victims control their anger, embrace apology technique and impact statement that promotes peaceful coexistence between their peers (Carpenter Ferguson, 2009). This intervention mechanism also teaches the youth peer mediation and conflict resolution techniques that can be used by both cyber bullies and their victims to solve their differencse without causing injuries to themselves. Finally, teenagers are advised to utilize the safe box tec hnique while being online to avoid exposing their information to potential bullies and other cybercrime perpetrators (Ncpc.org). 2. E-Educational This strategy involves curriculum infusion into training programs that sensitize students against cyber bullying. This can be done through reviewing documentaries, previous reports on the menace, encouraging reciting poems, short stories and songs that denounce cyber bullying and discussing the impacts of the bullying crisis. Institutions can also utilize social studies by reviewing cyber bullying cases, distinguishing uses and misuses of technology, developing anti-cyber bullying posters, as well as promoting the use of authentic websites (Netce.com, 2011). The educational strategy also involves peer-matching, whereby teenagers from lower and higher grades are combined to improve cohesiveness. It also involves promoting school assemblies. Such assemblies may include small groups of high school students discussing the menace and ways of preventing it, the impacts of cyber bullying or being cyber bullied, having professionals like lawyers highlight possible legal consequences of cyber bullying, or getting former cyber bullies to outline the consequences of their actions (Ncpc.org). This can be a workable intervention strategy to avert the current cyber bullying crisis. The strategy should also involve parents intervention, as well as school staff assessment and evaluation. 3. S-Social This intervention strategy uses extracurricular activities, such as art contests among students of different grades to build cohesiveness (Jace, 2011). School administrations may also introduce a dress code policy that minimizes comparison among teenagers, which is usually a source of bullying. Conclusion Crisis intervention for cyber bullying involves emergency psychological attention aimed at assisting individuals experiencing cyber bullying in reinstating balance to their bio-psychosocial operation and reducing chances of psychological trauma. Cyber bullying occurs when people use cellular phones, the Internet and/or other devices to post or send images and/or texts messages with an intention of embarrassing or hurting others (Netce.com, 2011). This practice has been promoted by the advancements in technology to the extent that many people, including school going children, enjoy high-speed Internet access via cellular phones in the comfort of their own homes. Currently rampant among young people, cyber bullying traumatizes most victims, and therefore, requires urgent measures to curb the menace on a global scale. The commonly experienced cyber bullying types include flaming, harassment, cyber stalking, denigration, impersonation, trickery, and exclusion (Netce.com, 2011). Several i ntervention strategies can be used to stop cyber bullying and enhance cyber safety. It requires involvement of parents, teachers and community members to advise teenagers against cyber bullying practices, The strategies should also focus on getting law enforcement agencies to implement disciplinary measures. Other intervention measures involve the implementation of the PEAS program that involves psychological, educational and social intervention. Buy custom Cyber Bullying essay

Disabled People in the Workforce Professor Ramos Blog

Disabled People in the Workforce HuffPost Article Summary: In the article, â€Å"Disabled Individuals Bring Innovation to the Workforce† by Jay Ruderman, it discusses the positive effects of disabled people in the workforce. Unfortunately, â€Å"the unemployment rate for people with disabilities is twice the national average† (Ruderman, 2013), which really sucks because disabled have a lot to offer. Where would we be if Beethoven stopped composing music after he became deaf? Or if Roosevelt wasn’t elected to be the President of the United States? Also, because of the difficulties they’ve had to face in their daily routines, â€Å"they know how to think out-of-the-box† (Ruderman, 2013). The U.S. Department of Education has released studies that said â€Å"workers with disabilities are rated consistently as average or above average in performance, quality and quantity of work, flexibility, and attendance† (Ruderman, 2013). There also needs to be more disabled people in the workforce because the disabled population has increased by 25% and they need to make a living somehow. People with disabilities may look different than us, talk different than us, and even perform tasks different than us but just because theyre different doesnt mean that they should be thought of any less than people without disabilities. Discussion Questions: Is there a mostly positive environment for disabled workers? Will a negative environment affect their performance/the willingness to hire them?

A Way To Tackle Poverty In Indonesia Economics Essay

A Way To Tackle Poverty In Indonesia Economics Essay Some indicators can be used to measure the development of a country. One of them is the rate of the poverty. Not only how this measurement be used in a developed country but also in a developing country. In other hand, many policies to reduce poverty have been made by the government or the multinational organization such as World Bank or United Nation. The big question is why it is that important to overcome poverty. Then the next question would be whether the policies have significant impact to decrease the rate of poverty. If the answer is ‘not’, are there any other solutions to help people who are still in the poverty lines? Therefore, this paper will provide descriptive issues about the recent condition of poverty and how social entrepreneurship can becomes the solution to tackle the poverty in developing countries specifically Indonesia. Keyword: Social Entrepreneurship, Poverty SOCIAL ENTREPRENEURSHIP PARADIGM: A WAY TO TACKLE POVERTY IN INDONESIA By: Huda Jamilah Poverty at Glance United Nation (1998) defines poverty as violation of human dignity. Usually, the poor does not have sufficient basic capacity to participate effectively in society. In addition, poverty is pronounced deprivation in well-being (World Bank, 2000). Poverty is the deprivation of food, shelter, money and clothing that occurs when people cannot satisfy their basic needs. We can say someone who earns under $2 a day is face absolute or extreme poverty. The proportion of the developing world’s population living in extreme economic poverty fell from 28 percent in 1990 to 21 percent in 2001. Most of this improvement has occurred in East and South Asia. In East Asia the World Bank reported that â€Å"The poverty headcount rate at the $2-a-day level is estimated to have fallen to about 27 percent [in 2007], down from 29.5 percent in 2006 and 69 percent in 1990.† In Sub-Saharan Africa extreme poverty went up from 41 percent in 1981 to 46 percent in 2001, which com bined with growing population increased the number of people living in extreme poverty from 231 million to 318 million   [ 1 ]   . Poverty can be understood simply as a lack of money, or more broadly in terms of barriers to everyday life. But the truth is poverty rate cannot be decreased until zero condition so that policymakers always have poverty on their development agenda for some reasons. Many studies show some aspects that have caused poverty. Specially, economic factor is the main cause of poverty. Chen and Ravallion (2001) revealed that from 150-country level data, the change in mean income can affect poverty rate. It indicates that at least 80% of people earn less than $10 a day   [ 2 ]   . The total wealth of the top 8.3 million people around the world, rose 8.2 percent to $30.8 trillion in 2004, giving them control of nearly a quarter of the world’s financial assets. In other words, about 0.13% of the world’s population controlled 25% of the worldâ⠂¬â„¢s financial assets in 2004 (World Bank, 2008). In Indonesia, although the rate of poverty decrease to 12,49% this year, the sum of pauper still 20 until million people. Besides, they should face the high rate of inflation year to year. There are several majors causes poverty in Indonesia. Low rate of minimum wage, unemployment, difficult to access information, and lack of entrepreneur.

Smoking in Public Essay Example | Topics and Well Written Essays - 750 words - 1

Smoking in Public - Essay Example This paper tells that even though banning public smoking risks edging out restaurant and bar operators from business, it remains a viable option to curbing the problem. Second-hand smoke has the potential of causing cancer. Considered as a cancer-causing agent, ACS categorizes it as a known human carcinogen. The smoke from tobacco is said to contain over 7,000 chemical compounds, 250 of which are known to be harmful and more than 69 said to cause cancer (Schneider 201). It has been specifically linked to lung cancer. Other than cancer, second-hand smoke has been noted to cause other diseases. Notably, this behavior propagates heart disease. Thus, public smoking makes innocent people incur avoidable medical expenses and the associated psychological trauma having a loved one suffer from these diseases. It strains public resources that would have otherwise been used to adequately cater for other illnesses. Ultimately, it causes the death of many loved ones leaving many people distraught and perhaps without any other source of income. American Cancer Society documents an estimated 3,400 deaths and another 46,000 deaths related to lung cancer and heart disease respectively resulting from the exposure of adults to second-hand smoke. Who would want to be involuntarily subjected to such diseases that cause premature deaths? I consider those with the behavior of public smoking as murderers who swiftly kill innocent members of the public with their smoke. Just like murder is acceptable behavior, public smoking is also unacceptable. Public smoking is an inhumane behavior that subjects even children to a harsh environment. As people smoke in public, even children get exposed to the second-hand smoke without their knowledge. ACS documents a set of many deadly diseases that could result from children being exposed to second-hand smoke including leukemia and throat (pharynx), voice box (throlarynx), bladder, brain, stomach, breast and rectum cancers. Since childhood is a stag e of development where humans learn by copying, these children could also acquire smoking habits, particularly public smoking tendencies. Wakefield et al. (322) observe that childhood exposure to environmental tobacco smoke increases tolerance of such children to tobacco smoke and consequently sensitize such children to adopt active smoking in their teenage by reducing first cigarette noxious deterrence. Such children grow up to be established smokers in their teenage and adulthood. With the World Health Organization, the global leader in health matters, acknowledging the devastating economic costs of smoking, public smoking, therefore, condemns such children to a future of a devastated financial life. It could also lead to the acquisition of secondary antisocial behaviors such as theft. Therefore, public smoking is antisocial behavior that imparts antisocial behavior on children. It risks the life of the future generation, not only literally, but also behaviorally. With all these n egative effects of public smoking, banning the behavior would be beneficial to the society in general.  

Child Exploitation Research Paper Example | Topics and Well Written Essays - 1250 words

Child Exploitation - Research Paper Example This will require due process of law, to determine. The man is only a suspect, at the moment, until judgment is passed in a court of law. It is tempting to believe in his guilt, since it is his computer that contains pornographic pictures of Jennifer and other children. This is, however, circumstantial evidence, until he confesses, or there is convincing, admissible testimony against him, or there is overwhelming, admissible evidence. The pornography is incriminating evidence, but we do not know, for a fact, that these are photos or videos which he took and possibly distributed, or whether perhaps his housekeeper or gardener or best buddy used his computer to do so. Perhaps he is being framed by police. Maybe Jennifer has falsified identification that indicates she is not a minor. Maybe Jennifer’s mother vouched for her daughter’s older age and there was no reasonable clue to suggest otherwise. Maybe he checked her driving license and her Facebook account, as well as her personal website, and they all indicated clearly that she was 19 years old. Maybe this man suffers from Dissociative Identity Disorder and is unaware of a personality behaving in a criminal manner. Maybe he is profoundly mentally retarded and is not capable of understanding the illegality and consequences of what he did, if indeed he did it. Many things are possible and open to speculation, at the moment. It is easy to assume guilt in a case that triggers emotional shock, horror, and disgust, but this is the type of situation in which the community must wait for a court of law to make an official finding. The underlying assumption, contained in this first question, bears some reflection. Are Jennifer and her mother willing participants? Jennifer is 16. This means that in 31 states, she is old enough to give consent for sexual activity. In 19 states, Jennifer is not a willing participant, because she is

The Secret Behind Music Industry Research Paper

The Secret Behind Music Industry - Research Paper Example The other secret involves building some diversity. For instance, when one is building some roster for management, he or she should pick bands that are of the same gender. The bands should be of the same scene, and this is because the bands will have to play together and influence chances off every other including matching the managers music taste. Here, the negatives are usually disregarded while the positives are quite considered. Therefore, in order for one to venture into the music industry, he or she should consider diversity quite remarkably seriously. When one follows such a path, his or her responsibilities will be equal across the music genres. One should not work in only one area. Partnerships and missions also are some of the secrets of the music industry. Almost all bands should purpose to sit down and make some writing about two separate documents. The two documents should form the stamina of the band’s working relationship, and this is whichever one is playing in his or her grandma’s stadium. The first document, in which case it involves the partnership, should contain the names of people in the band, creative splits between the members of the band, the financial agreements, parting agreements, and sharing of money from the band. The second document, in which case it involves the mission statements, should address why every member is playing in the band, including what the band is trying to achieve. The stamen should be realistic and should be re-examined after some period (Byron). The other secret behind the music industry involves the press shots. Press shots are the most significant tools that the bands have at their disposal. However, there exists some crucial... The paper describes the secret about the music industry which involves connection or rather just a plan. The other secret behind the music industry, and which is quite advantageous, involves personal branding. In fact, most of the band managers name their companies using their own names and also booking agents transfer from one booking agency to another, but they have to pull their own brand across with them. Personal branding should not be taken as too personal, in which case one will lose a lot. The last secret involves putting the budget as the first consideration. One should look for a producer who is able to market him or her. Indeed leading producers are quite exclusive, and hence, one should put enough consideration to the budget. Budgeting is crucial in the music industry because one has to record the music, promote, press, and also create some video clips. Lastly, the current world involves the use of technology, in which case the internet and other new electronic allotment platforms play the prominent role, the new artist can display their talents to any person that may be having the computer or any portable electronic device. Some can use the internet to hear from the artist. In addition, the paper talks that most youthful people like using the internet, and hence, the internet will play a big role in the music industry.

Individual Report Style Assignment Example | Topics and Well Written Essays - 2000 words

Individual Report Style - Assignment Example For this reason, these businesses need to devise viable ways through which they can address all concerns in a sustainable manner. One of the problems that affect current international businesses includes cultural concerns. The ability of the business to survive and thrive after encountering relative challenges is dependent on the manner in which they address these challenges. In essence, successful businesses need to review their structural models and align these to the cultural expectations of the markets that they wish to explore. It is against this background that this paper analyzes cultural differences between the Swedish and UK markets. To enhance coherence, it also underscores the strategic impact that the differences have on the international marketing mix strategy of the film products. The paper begins by providing a comprehensive review of the film product and its performance in this market. As part of the entertainment industry, it is widely agreed that film actually drive s this industry. In the UK market, statistical evidence indicates that film contributes a significant 100 million pounds to the gross domestic product. Although studios generate their revenue from different windows, theatrical window reportedly offers the best opportunities because it sets the pace and establishes standards for home video, television products cable provisions and pay-per-view packages. In addition, successful establishments offers substantial opportunities for merchandising, licensing as well as a host of other entertainment products like books, television shows, and theme park attractions, plays and so forth. Although the film market is relatively volatile, we wish to pursue this field because of the opportunities that it offers. Sweden is a country that offers various opportunities for exploration by the film industry. Its economy is developed and comparatively, the film industry has not been fully established. Market trends indicate that film producers in this co untry assume only 45% of the entertainment market dominance. Yet the industry contributes close to 100 million dollars to its gross domestic product. Market analyses according to Rodgers also indicate that the country has a broad consumer base. Consumer preferences in this regard show positive attitudes and a strong urge to adopt English mannerisms (Brooks, 2008). Therefore, its exploration would probably yield beneficial outcomes. In particular, this investment venture wishes to produce films for the teenagers who seem to be greatly influenced by the English culture. It will enter the market through theatre which has proven to be more productive from the market analyses. As indicated earlier, culture has direct impacts on the behaviours and mannerisms that the consumers adopt. Just like in the United Kingdom, culture influences consumer attitudes and preferences in Sweden too. This is exhibited through various modes that range from language and social values to attitudes and religi ous practices. At this point, it is worth appreciating that the preceding factors are imperatively important because of the direct influence that they have on critical marketing mix elements such as pricing, placement of the product, promotion and the quality of the products. To begin with, language is an important aspect of culture that would have direct effects on the success of this film venture. It aids in communication and is very useful in eliminating inconsistencies

The effects roe vs wade had on society Essay Example | Topics and Well Written Essays - 750 words

The effects roe vs wade had on society - Essay Example This essay examines the effects of the legalization of abortion on the United States political spectrum and on the effect it has had on the rights of women, and also attempts to quantify a shift in moral standards that critics and religious leaders claim are a direct result of the Supreme Court’s decision. One of the main effects of the Roe vs. Wade Supreme Court ruling has been the significant reverberations felt by the political spectrum. In the wake of the decision the Republicans and Democrats political parties experienced a decisive split in perspectives that further divided the two major groups (Aster 8). With the election of Ronald Reagan in 1980, the Republican Party defined itself as pro-life (Aster 5). During 2004, the Republican platform outlined their position stating, â€Å"†¦we say the unborn child has a fundamental individual right to life which cannot be infringed (Doan 90).† The same year the Democratic Party issued a pro-choice proclamation, â€Å"Because we believe in the privacy and equality of women, we stand proudly for a woman’s right to choose, consistent with Roe v. Wade (Doan 91).† Whereas previously party affiliations had been contingent on the member’s education or income level, the world after Roe vs. Wade increasingly expe rienced divisions based further on religious distinctions (Aster 194). As the two parties become increasingly divided in their political perspectives, a number of analysts and cultural critics noted a decrease in productive dialogue between the competing parties. For example, since the decision the appointment of Supreme Court Justices has focused predominantly on their stance on the abortion issue (Aster 198). Another important impact Roe vs. Wade had on society was changing the status of women. Feminists argue that the legalization of abortion has given women greater control over their lives and futures and had

The Secret Behind Music Industry Research Paper

The Secret Behind Music Industry - Research Paper Example The other secret involves building some diversity. For instance, when one is building some roster for management, he or she should pick bands that are of the same gender. The bands should be of the same scene, and this is because the bands will have to play together and influence chances off every other including matching the managers music taste. Here, the negatives are usually disregarded while the positives are quite considered. Therefore, in order for one to venture into the music industry, he or she should consider diversity quite remarkably seriously. When one follows such a path, his or her responsibilities will be equal across the music genres. One should not work in only one area. Partnerships and missions also are some of the secrets of the music industry. Almost all bands should purpose to sit down and make some writing about two separate documents. The two documents should form the stamina of the band’s working relationship, and this is whichever one is playing in his or her grandma’s stadium. The first document, in which case it involves the partnership, should contain the names of people in the band, creative splits between the members of the band, the financial agreements, parting agreements, and sharing of money from the band. The second document, in which case it involves the mission statements, should address why every member is playing in the band, including what the band is trying to achieve. The stamen should be realistic and should be re-examined after some period (Byron). The other secret behind the music industry involves the press shots. Press shots are the most significant tools that the bands have at their disposal. However, there exists some crucial... The paper describes the secret about the music industry which involves connection or rather just a plan. The other secret behind the music industry, and which is quite advantageous, involves personal branding. In fact, most of the band managers name their companies using their own names and also booking agents transfer from one booking agency to another, but they have to pull their own brand across with them. Personal branding should not be taken as too personal, in which case one will lose a lot. The last secret involves putting the budget as the first consideration. One should look for a producer who is able to market him or her. Indeed leading producers are quite exclusive, and hence, one should put enough consideration to the budget. Budgeting is crucial in the music industry because one has to record the music, promote, press, and also create some video clips. Lastly, the current world involves the use of technology, in which case the internet and other new electronic allotment platforms play the prominent role, the new artist can display their talents to any person that may be having the computer or any portable electronic device. Some can use the internet to hear from the artist. In addition, the paper talks that most youthful people like using the internet, and hence, the internet will play a big role in the music industry.

The effects roe vs wade had on society Essay Example | Topics and Well Written Essays - 750 words

The effects roe vs wade had on society - Essay Example This essay examines the effects of the legalization of abortion on the United States political spectrum and on the effect it has had on the rights of women, and also attempts to quantify a shift in moral standards that critics and religious leaders claim are a direct result of the Supreme Court’s decision. One of the main effects of the Roe vs. Wade Supreme Court ruling has been the significant reverberations felt by the political spectrum. In the wake of the decision the Republicans and Democrats political parties experienced a decisive split in perspectives that further divided the two major groups (Aster 8). With the election of Ronald Reagan in 1980, the Republican Party defined itself as pro-life (Aster 5). During 2004, the Republican platform outlined their position stating, â€Å"†¦we say the unborn child has a fundamental individual right to life which cannot be infringed (Doan 90).† The same year the Democratic Party issued a pro-choice proclamation, â€Å"Because we believe in the privacy and equality of women, we stand proudly for a woman’s right to choose, consistent with Roe v. Wade (Doan 91).† Whereas previously party affiliations had been contingent on the member’s education or income level, the world after Roe vs. Wade increasingly expe rienced divisions based further on religious distinctions (Aster 194). As the two parties become increasingly divided in their political perspectives, a number of analysts and cultural critics noted a decrease in productive dialogue between the competing parties. For example, since the decision the appointment of Supreme Court Justices has focused predominantly on their stance on the abortion issue (Aster 198). Another important impact Roe vs. Wade had on society was changing the status of women. Feminists argue that the legalization of abortion has given women greater control over their lives and futures and had

Human Impacts on the Ecosystem Essay Example for Free

Human Impacts on the Ecosystem Essay The three cycling matters of the ecosystem and the key elements are Carbon, Phosphorus, and Nitrogen. Humans have impacted each and every-one of these cycles in different ways throughout time and keep increasing as time goes on. All living things are made of carbon. Carbon is also in the air, water and rocks. The humans have impacted the Carbon Cycle by releasing a large amount of carbon dioxide into the atmosphere. This is caused by the burning of oil, natural gases and coal. All these release carbon dioxide and other types of water molecules into the air. Phosphorus is a chemical compound found in many different forms like, soil, water and sediments. This is also a nutrient that animals and plants need to be able to grow and produce faster. When it comes to phosphorus, these types of fertilizers are then used to grow crops, feed their animals and many more. As time has passed humans have increased the amount of phosphorus which has been reaching the ocean. This has caused water pollution problems that have caused fishes to die, the overgrowth of algae and so much bacteria. When we take a deep breathe most of the air that we inhale is nitrogen. Most plants need nitrogen to survive. We normally get our nitrogen from soil. Many agricultural crops like; peas, beans, alfalfa, etc. grab a lot of nitrogen from the air that can cause fixation on land. There’s other agricultural crops that use mostly fertilizers instead of nitrogen like; corn, wheat, potatoes, cotton, etc. Humans have impacted and altered the amount of nitrogen from making fertilizers and burning fossil fuels and keep increasing as time goes on. These activities have increased the amount of nitrogen between the living world and the soil, water and atmosphere.

Analysis of Sunfeast Cookies

Analysis of Sunfeast Cookies EXECUTIVE SUMMARY The main objective of the report is to comply to the various marketing theories that has been prevailing in the market and get a proper understanding of the real market. With the help of the ITC Sunfeast various functions and strategies were being discussed and discussed in respect to policies and path they have followed since they have been a successful player in the market. The consumer insight is studied to get a sense of various needs, demands and mind set of them. This is done with the help of questioning people at different places so that there is a glimpse of their buying pattern. The people interviewed were from different places of Gurgaon. COMPANYS OVERVIEW ITC stands for Imperial Tobacco Company of India Limited is an Indian Conglomerate whose market capitalization is of US $14 billion and turnover of over US $ 51 billion. ITC is a largest private cigarette company with a diversified portfolio which comprises of hotels and paperboards, packaging, agri- business, packaged foods, confectionary, branded apparels, greeting cards and FMCG products. Since company has its dealings in almost every sector creating multiple drivers of growth anchored on its time-tested core competencies and its has an unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering has Over time lead to the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India. The Foods Division is the most recent diversification of the ITC Group. ITCs decision to enter the foods business is part of a strategic decision to develop new product lines by synergizing its core competencies in building brands, understanding the Indian consumers requirements and its strong distribution network as well as its established culinary expertise. ITCs diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested core competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering. Over time, the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India. Brands India Kings, Gold Flake, Scissors, Bristol (cigarettes), ITC-Welcomgroup (hotels), Wills Sport (range of casual wear for men and women), John Players (mens wear), Essenza Di Wills (fragrances), Kitchens of India (Confectionery, staples and snack foods), Aashirvaad (flour), Sunfeast (biscuits), Mangaldeep, VaxLit and Delite (safety matches), Expressions (greeting cards) and Classmates (school note books). This company is rated among the Worlds Best Big Companies by Forbes magazine. ITC ranks third on all major profit parameters among Indias private sector corporations. ITC employs over 20,000 people at more than 60 locations across India. ITC is rated among the Worlds Best Big Companies, Asias Fab 50 and the Worlds Most Reputable Companies by Forbes magazine, among Indias Most Respected Companies by BusinessWorld and among Indias Most Valuable Companies by Business Today. ITC ranks among Indias `10 Most Valuable (Company) Brands, in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asias 50 best performing companies compiled by Business Week. SUNFEAST In July 2003, ITC entered into Biscuits market with the Sunfeast range of Glucose, Marie and cream biscuits. The brand connotes to happiness, contentment, satisfaction and pleasure since its mascot Sunny and slogan spread the smile. In a span of 6 years Sunfeast has launched many new varieties and has its presence in almost all types of biscuit categories. At that time, Britannia and Parle held, between them over 82 per cent of the market in value terms. The rest too was firmly held by smaller players like Priya Gold which had a strong presence in the north. Three years down the line, however, things have changed a lot. It is a classic story of the hare and the tortoise. While it is far from winning the race, slowly and steadily, the tortoise is gaining ground. In foods, biscuits were tempting. The Rs 4,000-crore (Rs billion) Indian biscuits market has grown at 12-14 per cent year-on-year. Then, there was a business synergy. ITC was already value-adding to wheat with its branded atta presence. By entering the biscuits segment, it could also improve its bottom-line further. ITCs Sunfeast has a different story to tell so far. The strategist looks at the game plan of a late entrant and how the biscuits industry has responded. MARKETING ENVIORMENT MACRO ENVIORMENT Developments and implementing marketing plans requires number of decisions. Making those decisions is both an art and science. To provide insight into and inspirations for marketing decision making, companies monitor customer needs and update themselves so that they can continuously adapt to the environment. In 2003 when ITC entered the market there was a organized sector of biscuits which was estimated to be 0.8 million tons with a value of Rs 45 billion and Britannia and Parle were the major competitors. But the company realized that urban India comprising 27% of the population accounts for 44% of biscuit composition that consumers are looking for innovation, variety and fun in the entire biscuit category which other biscuit companies lack. DEMOGRAPHIC ENVIORMENT Since India is diversified and demographically vivid, hence the need is therefore very different. So the company catered the need of every life cycle as there is a product for children and even for elders and also for older people. Hence there is something for everyone and by this ITC dominated the market completely. ECONOMIC ENVIORMENT The available purchasing power in an economy depends on current income, price, saving, debt and credit availability. The company realized the buying potential of the Indian market and accordingly price the biscuits in a way so that it does not push the consumer and the price corresponds to the price of the competitors. So this way the customers will have a value for money as in the same price they will have a new and a better product. Moreover the focus was on the urban population hence the price was not such a matter of importance as the people of this category has high purchasing power. SOCIO-CULTURAL ENVIORNMENT The society shapes the beliefs, values and norms that largely define consumer tastes and preferences. People absorb, almost unconsciously, a world view that defines their relationship to themselves, to other, to other organizations and to society. So ITC launched a product which was in accordance with the beliefs of India as the ingredients contained in the product are those which were generally used by the people and moreover satisfied them and it was in also tune with the changing taste and preferences of the consumers. ITC believes that an effective growth strategy for the nation must address the needs of rural India, home to 75% of the countrys poor. It is imperative to ensure that Indias economic growth is inclusive, embracing its villages, so as to free millions of disadvantaged citizens from the indignity of poverty ENVIORNMENTAL ITCs impact on the environment as a result of its operations mainly concerns three areas: (a) release of greenhouse gases contributing to global warming; (b) consumption of water, both from surface and sub-surface sources, adding to the depletion of freshwater availability; and (c) generation of solid wastes, adding to the non-degradable waste being generated by industry. ITC has been at the vanguard of Indian industrys attempts to minimise its environmental footprints through strategic initiatives in each of these areas of global concern. Global Warming: In order to mitigate the effects of global warming, the Company is following a two-fold strategy: (a) reduce specific energy consumption in its operations through improved technology and processes; and (b) sequester greenhouse gases, especially carbon dioxide, through a large-scale forestry programme. Solid Waste Management: Non-degradable waste is a growing menace adversely affecting the environment. Three plans are in place to reduce solid waste within the Company and make it a zero solid waste company in the next two years. Water Conservation: ITC is mindful of the fact that freshwater in the country is increasingly becoming a valuable resource given that India accounts for 18% of the worlds population but has only 4% of global freshwater resources. MICRO ENVIORNMENT ITCs employment practices are premised on attracting and retaining talent based only on merit. The Company leadership walking the talk and a relentless focus on implementing the policy underlines the Companys approach to employment practices and creating a decent work environment. ITC is committed to employee engagement that upholds individual dignity and respects human rights. High standards of employment and EHS practices enhance the Companys performance, help in the attraction and retention of quality talent, and enhance the equity of the Company as a responsible employer. The primary objective is to nurture a culture of meritocracy amongst a committed and enthusiastic workforce from diverse backgrounds. The organizational structure is as follows:- DISTRICT MANAGER REGIONAL BRANCH MANAGER BRANCH MANAGER ASSISTANT BRANCH MANAGER 3 CIRCLE INCHARGE (CITY, METRO UP COUNTRY) AREA EXECUTIVE SUPERVISOR SALES MAN DISTRIBUTION SYSTEM ITC uses FIFO method to reduce the wastage of goods due to expiry. They also keep the good on constant move from low sales area to high sales area. The company collects all the expired goods four times a year, and destroys them. Retailers must return expired or damaged products within six months after the date of expire. Adjustment for them is done in three months time. ITC provides their retailers with racks, hangers, etc to display the products. MARKETING STRATEGY As one of Indias most valuable and respected corporations, ITC is widely perceived to be dedicatedly nation-oriented. Chairman Y C Deveshwar calls this source of inspiration a commitment beyond the market. In his own words: ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value. ITC practices this philosophy by not only driving each of its businesses towards international competitiveness but by also consciously contributing to enhancing the competitiveness of the larger value chain of which it is a part. I The company seem to be committed with developing India and contributing in its own way not only to succeed in at a smaller level but making a difference at a global level in an international way. ITC VISION The companys vision is to sustain ITCs position as one of Indias most valuable corporations through world class performance, creating growing values for the Indian economy and Companys stakeholders. ITC MISSION To enhance the wealth generating capability of the enterprise in a globalising environment, delivering superior and sustainable stakeholder value is what the Companys mission is. STRATEGY With its one of its product which is Sunfeast the company is determined to give happiness, contentment, satisfaction and pleasure since its mascot is Sunny and slogan spread the smile which stood true to its name. ITCs Sunfeast is a brand driven by innovative product development at ITCs state-of-the-art food technology centre in Bengaluru. Every Sunfeast product is made with utmost care, ensuring world class standards of hygiene. Sunfeast symbolises ITCs commitment to create brands that enrich the quality of life for every Indian. Because our people and our country deserves the best. The product Sunfeast was launched in the midst when the biscuit market in India was estimated to be about a value of Rs 45 billion and out of that Britannia and Parle held more than 80% of the organized sector in value terms. ITC therefore decided to enter the branded biscuits market with products that would reinforce the gratifying aspects of the brand as well as offer great taste and quality to customers. The ITC can be a classical example of study as a tobacco company who deals in various products can be successful in promoting in marketing biscuits? The core competencies on which ITC relies on the depth of distribution, brand building capability and ability of quality outsourcing which made it successful. Sunfeast which was launched in 2003 was one of its diversified arrays apart from a tobacco product leader to a FMCG player. IT has a well developed system of distribution which can only be compared only to HLL. As ITC was one company who has its intervene in all major fields so this establishes Sunfeast among all over India and as well outside India. The biscuit market is to be estimated about 4500-5000 crore with Parle and Britannia being the major players. The biscuit market has now moved from core glucose to value added biscuits and key markets were U.P., Maharashtra and Tamil Nadu. While the rural market prefers Glucose biscuits and Urban market is fond of cream biscuits. The establishment of brand was never easy as the market is already having lead biscuit companies which were satisfying the needs of people. Sunfeast monitored the market demand and carefully handled promotion and brand building which made the brand to gain 10% market share. The product was made exciting by launching a series of convenience goods, new tastes and flavours which lead to an interest in the brand. The company continued a series of launching of products like Milky magic, coconut, strawberry, pineapple, butterscotch and cream and it also entered the premium biscuit category with Dark Fantasy. Moreover market research revealed that consumers were looking for innovation, variety, and fun in all the biscuits cateogries. A mascot, Sunny was chosen to convey these aspects of ITCs biscuit brands. Initial offerings included the Sunfeast Glucose biscuits, targeting children and their mothers; Sunfeast Orange Marie, targeting housewives and families; and Sunfeast Orange cream, Butterscotch cream and Bourbon Cream, targeting children in the age group between 4 and 14 years. Over the last few years, the Sunfeast range has expanded with the introduction of the Sunfeast Dark Fantasy range in the premium segment; the Sunfeast Milky Magic in the milk biscuit category; the Snacky in salted crackers and cookies category. In addition, ITC entered the nutritional biscuit segment with launch of Sachins Fit Kit- a range of healthy products co-created with the cricket icon. In 2007 the brand has a value of Rs 5 billion and is growing at 15% per year. MARKETING FUNCTION PRODUCTS http://www.itcportal.com/foods/images/top-banner-sunfeast.jpg Snack foods Sunfeast In July 2003, ITC forayed into the Biscuits market with the Sunfeast range of Glucose, Marie and Cream Biscuits. Sunfeasts brand essence, Spread the Smile connotes happiness, contentment, satisfaction and pleasure. The mascot Sunny reinforces the emotional aspects of the brand. In a span of 6 years Sunfeast has launched many new varieties and has its presence in almost all types of biscuit categories. Sunfeast Milky Magic http://www.itcportal.com/foods/images/sunfeast-milky-magic.jpg Packed with goodness of milk these deliciously nutritious crisp and crunchy biscuits are a favorite among mothers and kids. Milky Magic has the power of 2 A perfect balance of energy that aids physical strength and mental ability. These biscuits strike the right balance of milk and wheat which helps in an all round development and nurturing of the child. Sunfeast Marie Sunfeast Marie Light: This ideal teatime biscuit is made from the finest quality wheat high in fibre and keeps one light and healthy through the day. Orange Marie: It has the distinction of being one of the most successful innovative Marie biscuits and is liked by one and all. http://www.itcportal.com/foods/images/sunfeast-marie.jpg Sunfeast Golden Bakery http://www.itcportal.com/foods/images/golden-bakery.jpg Sunfeast Golden Bakery is a premium cookie on an innovative and differentiated platform. Launched nationally in March 2008, these cookies are made from the recipes crafted by the master bakers of ITC Hotels and are slowly baked in the traditional way till they are golden brown and develop the crispy broken crust texture. The Sunfeast Golden Bakery cookies are available in three distinct flavors Butter-Nut, Butterscotch and Choco-Nut cookies. These products are designed to give consumers a rich truly indulgent experience. Sunfeast Dark Fantasy Inspired by the Master Chefs of ITC hotels, it is the richest of chocolate vanilla biscuits. These biscuits are created using carefully chosen premium ingredients for a sensory experience unlike any other. Dark Fantasy is more than a biscuit; its a luxurious mix of aromatic cocoa and vanilla. http://www.itcportal.com/foods/images/dark-fantasy.jpg Sunfeast Glucose http://www.itcportal.com/foods/images/glucose.jpg For those light hunger pangs, wholesome nutritious choices as these golden brown biscuits are made from the best quality wheat. Sunfeast Glucose biscuits are ideal not just for kids but adults too. Sunfeast Dream Cream A truly scrumptious range of cream biscuits that have become an instant hit with children. ITCs chefs have put their legendary skills into these biscuits to deliver truly tasty cream biscuits. Special Flavor Crystals in Strawberry and Pineapple cream biscuits keep the creamy flavor linger on. http://www.itcportal.com/foods/images/box-shadow_03.jpg Strawberry Cream The first of its kind cream biscuit with special strawberry flavor crystals that will keep the creamy flavor linger on. http://www.itcportal.com/foods/images/strawberry-cream-biscuit.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Bourbon A special delight for all those chocolate lovers. http://www.itcportal.com/foods/images/bourbon.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Orange Cream Experience a tangy twist in biscuits with every Orange cream. http://www.itcportal.com/foods/images/orange-cream-biscuit.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Butterscotch Cream Another first, the taste of ice-cream in cream biscuits. http://www.itcportal.com/foods/images/butterscotch.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Mango Cream A special summer flavor cream biscuits for all those who love the king of fruits. http://www.itcportal.com/foods/images/mango-cream.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Elaichi Cream Taste the queen of spices in cream biscuits. http://www.itcportal.com/foods/images/elaichi-cream.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif Sunfeast Snacky http://www.itcportal.com/foods/images/snacky.jpg Bigger than most others in the salted biscuit category, Snacky is light and crispy like no other. From kids to adults, its the quintessential Family Biscuit. Available in two variants, Classic salted and Chilli flakes the very first of its kind in India. Sunfeast sweet n salt These thin and crisp biscuits come with a distinctive sundry taste, that of salt and sweetness. A bite into one of these one keeps wondering about its taste! http://www.itcportal.com/foods/images/sweet-n-salt.jpg Sunfeast Nice http://www.itcportal.com/foods/images/nice.jpg These are crisp coconut biscuits showered with sugar crystals. The crisp sugary sweetness will just go on to make all those nice moments nicer. Sunfeast Benne Vita Flaxseed Biscuits If Benne Vita in Italian stands for Good Life, then Benne Vita Flaxseed biscuits just make the good life better. The Flaxseed content in these protein and mineral enriched biscuits are rich source of Omega III acids that helps control cholesterol. Flaxseed is the richest plant source of these essential Omega-3 Fatty Acids. It is also rich in dietary fibre, proteins, calcium and other minerals to maintain healthy heart and good gut health.http://www.itcportal.com/foods/images/benne-vita.jpg Sunfeast Special ITC Sunfeast presents a range of Special cookies and creams. http://www.itcportal.com/foods/images/sunfeast-special.jpg Special Cookies: Made with best quality wheat, cashew and butter, Sunfeast Special cookies are baked with real butter and the finest ingredients to give a mouth-watering treat that makes every moment special. Available in Cashew/ Butter/ Coconut. Special Creams: Delicious value for money cream biscuits with a thick layer of cream sandwiched between two biscuits. Available in Orange and Chocolate variants. Sunfeast Pasta The Sunfeast product portfolio was expanded in early 2005 to include healthy snacking options as well. http://www.itcportal.com/foods/images/sunfeast-pasta.jpg Sunfeast Pasta Treat, a whole wheat based instant pasta was introduced as a healthy snacking option for children and young adults. After the tremendous success of the 4 initial flavors, (Masala, Tomato Cheese, Cheese and Sour Cream), the instant Pasta range has been extended with three new exciting flavors Pizza style, Chicken and Tangy Tomato. PRICE Sunfeast Glucose Biscuits deliver the Natural Goodness of Wheat and is available in 100 gms, 75 gms and 19 gms priced at Rs. 4, Rs. 3 and Re 1 respectively, targeting children between the age group 4 14 years and their mothers. Sunfeast Orange Marie a very differentiated offering is available in 200 gms, priced at Rs. 13 and Sunfeast Marie Light Light Crispy, available in 200 gms and 400 gms, priced at Rs. 13 and Rs. 24 respectively that target housewives. Sunfeast Orange Cream, Sunfeast Butterscotch Cream Sunfeast Bourbon Cream Smooth Yummy Cream Biscuits, available in 100 gms, priced at Rs. 11, Rs. 11 and Rs. 12 respectively that target children between the age group 4 14 years. DISTRIBUTION It has fast and effective sales ordering processes. A great level of flexibility and a quick turnaround time to meet the customer requirements on time. It also practices minimum wastages. ITC follows a strict compliance standard for its distribution of Sunfeast products. It aims at low profit margins due to intense competition in the biscuit industry and even to meet the high customer service expectation. The company collects all the expired goods four times a year, and destroys them. Retailers must return expired or damaged products within six months after the date of expire. The company used its existing network of convenience stores the companys name for the hole-in-the-wall pan-beedi shops for Sunfeast. Not content with the existing resources, the company also looked at grocery stores and other retail formats. The company says the brand is now available in nearly 1.8 million outlets SALES PROMOTION AND ADVERTISEMENTS The entire range of Sunfeast Biscuits is packed in vibrant colours, distinctive graphics and fonts identifying sub categories and at the same time, maintaining a consistent look of Sunfeast. The brand is supported with Television campaigns across National and Vernacular media beginning August 2003 that is distinct, highlighting the product attributes, quality and the new first time in the market offerings from Sunfeast. During the launch phase, Consumer promotions were conducted across retail outlets for every purchase of Sunfeast Marie Sunfeast Cream Biscuits 75gms of Glucose Biscuits FREE. Encyclomedia Networks created an interesting idea, which shows the biscuit pack literally taking off from the hoarding what holds it down is a rope that attaches the end of the pack to the hoarding. The biscuit pack has been designed as a 3D pack. Well differentiated advertisements, some which showed a complete cream world with cream rivers, cream mountains and cream trees, were targeted at kids watching cartoon channels. The animated Sun this is a symbol of contentment, Satisfaction and Pleasure. This was also received by the consumers and the ad campaigns are catchy and full of colours and excitement. The product is also of very high quality. Thus Sunfeast has manged to get all the winning combinations in the right mix. At the same time, on general entertainment channels, mothers received information on the importance of glucose, the wholeness of wheat and so on. Also, the company tied up with Bey Blades, the popular television series that was a rage among children, to promote itself. Sunfeast tagline Spread the Smile was being endorsed By Sharukh khan. SRK use made sense as he was popular among Children and moreover he is among the favourites about 60% of Indians and moreover his persona is energetic which corresponds to the mascot of the brand. The various advertisements and promotional shows featured SRK and showed that even SRK is also a fan and enjoy Sunfeast Biscuits. So it created an impression among the audience that their favourite actor is following this commodity so they should follow the same way. ITC Foods has tied up with New York-based Company House of Spices to launch its biscuit brand Sunfeast across the US and that was again done by SRK since he is a global icon. In the same year, as the official sponsor ofthe WTA tennis championship titled the Sunfeast Open the company had teenage sensations Sania Mirza and Mahesh Bhupathi campaigning for it. But thats not all. For promotions in southern states, Sunfeast has signed Tamil super star Surya as a brand ambassador. Analysts say that ITCs deep pockets have helped Sunfeast in many ways. The company claims that it has been spending 35-40 per cent of its turnover from the biscuits segment on advertising and promotions. Going by that number, ITCs annual marketing spends are estimated to be in the region of about Rs 115-120 crore (Rs billion). CONSUMER ANALYSIS The analyses showed that majorly people consumed Biscuits and are not fond of having the Sunfeast Pastas. About 63% of people prefer having Sunfeast Marie and Sunfeast Dream Cream is being preferd by only 25% of the consumers. The products like Sunfeast Special, Sweet n Salt, and Golden Bakery are not that much appereciated as only 13% of people prefer them. In dream Cream Butterscotch, Orange and Burbon were equally appreciated. Classic Snacky was more liked as compared to Chilli flakes in Snacky brand. 90% people prefer having Marie lite over Orange Marie and the product is not just consumed by Old but almost people of every age group. In Golden Bakery choco nut was mostly liked while there was no intrest in the rest of the choices. Coconut and Butter were equally liked in Special cateogary. 63% prefer Sunfeast because of its Taste and Flavour while 25% likes them because of price, packaging, quality. People also appereciated it because of availability of large variety. It was also observed from the survey, that the products were regularly by the customers, most of them going for weekly and fortnightly purchase of the product. The major competitors for the product are Parle and Britannia which were even a threat when the product was launched. The brand loyalty seems to very weak as when consumers were asked that would they continue to consume Sunfeast even if other products were at a discount, the answer came as No. The people were specific in the categories but not with the brand Sunfeast. The television seems to be most effective form of advertisement as it spread awareness in almost every age group and was the major promotional tool. The brand was easily available to people and even remotest to smallest shops have Sunfeast for sale. The people seem to be assured of quality and said that they would recommend their friends and relatives the product. COMPETITION ANALYSIS Back in 2003, nobody thoughtSunfeast would have consumers eating out of its hands. Says Naware, Seven per cent in less than three years is something that we could have only dreamt about. Importantly, industry barometer AC Nielsen has indicated that both Parle and Britannia are losing market shares. According to the AC Nielsen retail sales audit in March 2006, both Britannia and Parle have lost volumes. Britannias shares have dropped from 35.8 per cent in 2004-05 to 30.5 per cent in May 2006 (volumes). Parles shares have also dropped from 42.2 to 38.4 per cent in the same period. Even Priya Gold has seen a minor dip from 6.4 per cent to 5 per cent. ITCs Sunfeast has been a big gainer with its share increasing from 2.7 to 6.7 per cent. In terms of value,Britannia leads the market with 37 per cent market share, followedby Parles 31.3 per cent and ITCs 6.3 per cent. Nevertheless, the gap is still wide. Sunfeast still has a long way to go. But what can the bigger players do? Alagh has an interesting observation. Says he, Biscuits have always been a low margin, high volume game. Both Britannia and Parle have very high volumes and can easily afford to lower their margins. A potential after-effect? Sunfeast too may have to drop its prices to be in the reckoning and this will squeeze its margin even lower. While the full game is yet to be played out, for the moment the sun seems to be shining on Sunfeast. Creaming the market. . . Innovation in the product line biscuits with butterscotch cream with actual granules in the cream, strawberry cream with flavor-enhancers and orange-flavored marie. Gained an edge from the well established distribution network of its tobacco business. Signed up big film stars like Shah Rukh Khan and southern star Surya as brand ambassadors for